I moved to San Francisco shortly after my time in New York and eventually worked at Sony PlayStation for awhile. That was definitely a good crash course into the design world. One was a hair salon which was pretty fun.
I ended up getting a job at a small studio in Chelsea and developed logos, business cards, and other collateral for some local businesses. I began my first “real world” design job in New York actually. What past experience do you have with branding and design? What were some of your jobs leading up to this? It’s been great rolling out the brand elements across all types of media. Was this your first time creating the branding for a company like this? I, personally, came aboard at an early stage and have heavily shaped the look and feel of the brand, working closely with our CEO and other higher-ups. We are refined and high-end while still being sharp and current. How would you describe IfOnly’s general aesthetic and how much do you think you’ve contributed to it since you joined the team? Officially it is simply “Designer,” but I have a hand in everything from our site’s UI/UX, off-site marketing and print collateral, and I shoot a lot of our product photography as well.Ĭraig’s work on the homepage of I’m also doing some freelance work for another local startup in the car-sharing space.
We sell unique experiences that connect people with celebrities in all types of fields, with a portion of proceeds going to charity. We were lucky enough to have him sit down with us, talk about his story and career, and share some tips and tricks on making it as a designer.įirst off, let me ask you what you’re doing right now. Naturally, this has given him lots of knowledge about what it takes to make it as a designer – as well as what it takes to actually be a designer. Lance Craig has been working in the design biz for over a decade.
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